I lead AI and digital transformation, connecting business priorities with technology delivery and organisational change. I advise leadership teams on where AI belongs in their business, then take responsibility for delivering it, staying involved until the solution is part of everyday work. Twenty-five years from software developer to partner have taught me that the interesting question is never the technology. It is whether the business gets better.
Today
Founder, OneNine
CEO, OneNine Core · Partner, OneNine Advisory
Past experience
Partner, AI Lead
PwC Denmark
In daily use
2,400 hours
a year of capacity from one local AI solution
The organisations that have shaped my experience
What I bring
Decide where AI should start and what it should be allowed to do. I help leadership teams separate what a model can answer from what an agent can act on, pick one bounded process with a baseline, and agree who checks the results before anything goes live.
AI agenda, Use-case prioritisation, Human + AI process design, 90-day adoption paths, Leadership alignment
Take a programme from decision to daily use. I have held delivery responsibility for international programmes across five countries and for AI solutions that now run in clients’ everyday operations, and I sit on the steering committees that keep them honest.
Programme leadership, Steering committees, Delivery governance, Risk & scope, Rollout & change management
Make the platforms you already pay for do more of the work. I started as a systems developer and still read architectures closely: Salesforce, Microsoft, integrations, data foundations and the local language models that keep sensitive data on your own servers.
Enterprise architecture, Salesforce & Agentforce, Data foundations, Integration, Cloud, private cloud & on-premises AI
Keep knowledge, control and accountability with an owner while the technology moves. I work through the five pillars of AI governance, data terms and regulation such as GDPR and the EU AI Act, so the rules are clear before the pilot, not after the incident.
AI operating model, Five pillars of AI governance, EU AI Act & GDPR, Review standards, Escalation routes
Build teams that deliver and keep growing. At PwC I combined three departments into one data practice with full P&L. I ran a B2B digital agency as CEO for six years, and today I lead OneNine Core, our Salesforce and enterprise delivery company.
Practice building, P&L responsibility, Go-to-market, Partner leadership, Hiring & team formation
Give a leadership team a shared, practical picture of AI in one afternoon. My workshops across MedTech, retail, manufacturing and finance end with one real process redesigned and a next step someone owns. I also speak at events, most recently Salesforce’s Navigating the Agentic Era.
CEO & leadership workshops, AI in finance, Live demos, Keynotes, Facilitation
Selected work
A local language model that drafts replies to residents’ email inside the existing workflow. In daily use, on Boligexperten’s own servers, with around 2,400 hours a year of capacity to release.
Delivery responsibility and a seat on the steering committee for a Microsoft Copilot rollout and change programme covering more than 500 users.
A half-day workshop for a Nordic MedTech leadership team: the AI agenda, governance, MedTech regulation, and one real process redesigned as a Human + AI version.
Brought in to build one data practice from three departments: market proposition, go-to-market and full P&L across Actuarial, Data and AI, with three partners and 25 people.
Client Partner at Publicis Sapient on digital transformation programmes, including Salesforce-based transformation at Pandora, as part of the global retail and consumer products leadership team.
Two AI agents joined the coaching staff at the U18 European Championship, Division B: scouting, stats, opponent profiles and game-plan follow-up, in the messenger app on our phones.
About Jesper
With part of the OneNine team in Copenhagen. Jesper is front left.
I help leadership teams turn AI from something they talk about into something their people use every day. Bring me in when the pilots look good but nothing changes, when nobody owns the decision, or when the business case has to survive a CFO.
I have spent most of my career between business and technology. I started as a systems developer at Danske Bank in 1998, moved through e-commerce and digital agencies, led global programmes at LBi, ran a B2B digital agency as CEO, and was Client Partner at Publicis Sapient on Pandora and Bang & Olufsen. At PwC Denmark I built a combined data practice and became Partner and AI Lead.
In September 2025 I founded OneNine with partners who wanted the same thing: an AI-adoption company that is curious about what is coming and pragmatic about what creates value today. A year later we are 19 people. I lead OneNine Core, our certified Salesforce partner, and work as a partner in OneNine Advisory.
Outside work I coach young talent in Falcon Basketball Klub on Frederiksberg and am part of the coaching staff around Denmark’s U18 women’s national team, where AI agents now sit next to the scouting notes. Talent development and transformation have more in common than you would think: both are about helping people meet bigger demands without losing themselves on the way.
Based in Copenhagen, working with leadership teams across the Nordics.
Career in a nutshell
Twenty-five years between business and technology: developer, programme director, CEO, client partner and partner. Each step added responsibility for a bigger part of the result.
Danske Bank · icon medialab
Framfab · LBi
Twins Solutions
Publicis Sapient · Encodify
PwC Denmark
OneNine
From LinkedIn
Not technology for the sake of technology. But that moment where you can see that something can genuinely make a company better. Make people better at their jobs. Create a better experience. Remove something stupid.
Jesper was a key contact from LBi on a large and complex e-commerce project. He was professional, focussed and over the course of the project was instrumental in keeping the project on track.
The systems are still there in the background, but the work doesn’t have to start with me opening them and clicking around. I think that is a far more interesting conversation than whether AI can write a good email.
It is fundamentally about doing things smarter and freeing up time to deliver better service than everyone else. Add curiosity and the newest technology, and you can end up with an AI system on your own hardware.
It doesn’t replace the hours of video review, the discussions in the staff, or the decisions made under pressure in a game. But it gives us an extra layer in the preparation.
One year in. Still curious. Still grounded. And more convinced than ever that trust beats hype.
Ways to work together
I work with leadership teams that want AI to change how the business runs, not just how it presents. I bring the strategic view and the delivery experience, and I stay until the work is in use.
Many AI pilots stop at the demo. I help choose one bounded process with a baseline, design the workflow, data access and controls before the prompt, and take it to production with someone accountable for the result.
An afternoon workshop gives the team a common language: models and agents, cloud and on-premises, governance and regulation. We finish by redesigning one of your own processes and agreeing a 90-day path.
I take delivery responsibility or join the steering committee to reset scope, governance and decisions, and to connect the business case with what is actually being built.
From Salesforce’s Navigating the Agentic Era to small breakfast sessions on AI in finance, I bring live demos, real cases and an honest view of what it takes to get started.
A partnership, an introduction or a problem you haven’t quite defined yet? Tell me what you’re thinking.
Start a conversationMethods & tools
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Let's talk
Tell me what you want to achieve and where progress is getting stuck.
I work with leadership teams on AI strategy, adoption and delivery, through OneNine Advisory and OneNine Core.
A local language model that drafts replies to residents’ email inside the existing workflow. In daily use, on Boligexperten’s own servers, with around 2,400 hours a year of capacity to release.
Boligexperten administers housing cooperatives and owner associations covering around 600 properties. It was one of OneNine Advisory’s first clients, and the solution was later covered by Finans. Jesper held delivery responsibility for the AI part of a wider customer and business transformation.
Administrators answered repetitive email from residents by hand, taking time away from service and advice.
The data was sensitive and the answers depended on property-specific rules, so the AI had to run close to the business and fit the way people already worked.
AI Delivery · Local Language Models · Integration · Retrieval · Human Review · Adoption
Delivery responsibility and a seat on the steering committee for a Microsoft Copilot rollout and change programme covering more than 500 users.
Licences alone do not change how lawyers work. The firm needed Copilot to become part of daily practice, with the governance a law firm requires.
AI Adoption · Microsoft Copilot · Change Management · Delivery Governance · Steering Committee
A half-day workshop for a Nordic MedTech leadership team: the AI agenda, governance, MedTech regulation, and one real process redesigned as a Human + AI version.
The leadership team wanted to move on AI without creating risk in a regulated business, and needed a shared view of what AI may do and who checks the results.
AI Operating Model · AI Governance · EU AI Act · MedTech Regulation · Leadership Facilitation
Brought in to build one data practice from three departments: market proposition, go-to-market and full P&L across Actuarial, Data and AI, with three partners and 25 people.
Jesper joined PwC Denmark in January 2023 as Head of Data Intelligence and became Partner and AI Lead in September 2024. Alongside, he was Consulting Sustainability Lead from March 2023 to June 2024.
Three departments with their own clients, methods and economics needed to become one practice with a clear proposition the market would recognise.
Practice Building · P&L · Go-to-Market · Data & AI · Partner Leadership
Client Partner at Publicis Sapient on digital transformation programmes, including Salesforce-based transformation at Pandora, as part of the global retail and consumer products leadership team.
Two global Danish brands needed their technology and customer experience to keep pace with how their customers buy and engage.
Client Leadership · Digital Transformation · Salesforce · Customer Experience · Retail
Two AI agents joined the coaching staff at the U18 European Championship, Division B: scouting, stats, opponent profiles and game-plan follow-up, in the messenger app on our phones.
Outside OneNine, Jesper coaches young talent in Falcon Basketball Klub and was part of the coaching staff around Denmark’s U18 women’s national team at the European Championship in Tulcea, Romania, in summer 2026.
In a youth tournament, games come fast and opponents change from day to day. The staff needed a better overview without losing the human judgement that decides games.
AI Agents · Data & Scouting · Human + AI · Talent Development